Avoriaz was built in the mid 60’s by three young dynamic architects who were at the forefront of building design. Their high rise architecture (12-16 storeys) made more than a passing reference to the fashionable building style of Le Corbusier but instead of exposing harsh concrete (as in Flaine) the exteriors of all the buildings in Avoriaz were clad in red cedar, so that when seen from afar Avoriaz really does blend into its landscape. Gerard Bremont, the son of a leading French industrialist, was one of the earliest and largest investors in the building projects and within a few years Avoriaz, and especially the Hotel Dromont and its restaurant and Discothèque, was proclaimed the “Saint Tropez de Neige” – the centre of jet-set skiing. For 20 years from 1973 until 1993 Avoriaz was the host of “Festival international du film fantastique d’Avoriaz” – a film festival mainly devoted to science fiction and horror movies. Steven Spielberg’s debut, Duel, was the first prizewinner of the festival. From the early 70’s to the mid 80’s Avoriaz was fashionable and hip – celebreties went there to see and be seen. As a ski resort it was vibrant and ‘on the map’. After the closing of the film industry Avoriaz became more mainstream – the celebreties moved to other resorts and Avoriaz lost its shine and glitz.
Avoriaz now tends to be one of those ski resorts that is all too easy to overlook. It’s a name that we are all familiar with but people tend to think of it as a rather tired and down at heal apartment style resort that has long since had its heyday. Going back 5 years perhaps there was some truth in that sentiment – the resort was made up by serried ranks of high rise apartment blocks and the one hotel in Avoriaz promised much but sadly failed to deliver compared to other hotels of a similar price in neighbouring resorts. We all knew that Avoriaz was a high ski resort which offered genuinely snow-sure ski conditions for a long winter season. We also knew that it was within easy reach of Geneva airport with only a 1.5 hour transfer time (compare that to the 3 hour run to the Three Valleys or Val d’Isere/Tignes ski areas.) and that it offered the perfect gateway to the mighty Portes du Soleil ski area with its many interlinked resorts and 650km of piste. However, despite the promise of snow, the short transfer and the large ski area we didn’t really give Avoriaz a second thought.
Five years is a long time and much has happened in Avoriaz during that time. We think it now deserves more recognition and with a growing number of new catered chalets in Avoriaz it’s high time we sat up and took notice.
New Catered chalets in Avoriaz – VIP Ski
You might assume that VIP refers to ‘very important person’ but in VIP Ski’s case it in fact refers to ‘Val d’Isere Properties’ and long before that (and I am going back to the late 1980’s) the business went under its original acronym of APS (Alpine Property Services) and was based in the Portes du Soleil. Can you see where this is going now? So, VIP Ski are heading back to their Avoriaz and Morzine roots and now offer some great new chalets in Avoriaz. Chalet Poudreuse (sleeping 12 guests) is a prime example and very quickly it has become one of their most popular chalets and sells out early. Right now there are only 5 weeks of the 2015-2016 season left to sell!
With its great position beside the nursery slopes and near the resort centre it’s not difficult to understand why this chalet is so popular. Factor in the great value price for this chalet, the huge ski area and short transfer from Geneva and you start to see why chalets like this in Avoriaz really deserves your attention.
To view all the best new catered chalets in Avoriaz simply use this link. To get one of them booked up couldn’t be easier. Simply call 020 7801 1080 and speak to one of our super friendly and helpful sales team. Your dream Portes du Soleil ski holiday is just moments away.